For coaches, brand owners and rebel entrepreneurs who know their work deserves a devoted following, but are burning out posting content nobody gives a damn about.
Possibly The Most Controversial Book Ever On Turning Complete Strangers Into A Cult Following Of Raving Fans And Red-Hot Buyers Who Can't Get Enough Of You…
Get the exact blueprint for $9.99 and start your cult in the next 30 days(no compound, robes or bonfire required)
From The Cult Headquarters Of Jody Raynsford Jody Raynsford, UK. (It's a desk. In a normal house. Calm down.) July 23
Dear Rebel Entrepreneur, Biz Owner, Coach or Brand Owner:
Want to discover the absolutely RIDICULOUS way I discovered to build a business and brand that obliterates the competition?
Do you want to see how you can throw away the old BORING way of doing marketing and community building and replace it with a SIMPLE, FUN and HIGHLY EFFECTIVE way of building a brand and selling more?
Want to discover how to transform an audience into a cult following so they not only love what you do but also go out and RECRUIT more followers for you?
And, want to find out how you can do all this by dramatically reducing the amount of time, effort and eye-gougingly painful effort you have to put in on social media and groups to get them working?
I'd love to tell you I was the genius who invented this unbelievable approach, but I'd be lying.
Because I discovered this by accident when I scaled my podcast and community without realising I'd stumbled onto a system that was simple, repeatable and — most importantly — fun:
In fact, I managed to build a cult brand in less than TWO hours a week without realising it. (Imagine if I'd been trying…!)
And it transformed my business and how I helped others build their brands and market their businesses FOREVER.
Since then, I've perfected this approach and have consulted with 1000s of business owners, entrepreneurs and coaches to help them build their own 'cult' communities and explode their sales… without the burnout.
It's the process I use for all my businesses and brands.
And it all started with a little podcast. Want to see how?
This Book Gives You The 7-Step Process To Simplify Your Sales, Marketing And Community Building To Create A Brand With A Cult Following
If you want to attract more of your ideal clients (and repel those who drain your energy and time)…
If you want to cultivate a following, an audience or community around your business or brand who love what you do and can't wait to tell others about you…
If you want to discover a way of replacing ALL of your current marketing for a system that is simple, effective and a helluva lot of fun…
If you want to step out of the game your competitors are playing and start focusing on building a stronger foundation for your business… and stop being at the mercy of the ever-shifting market and changing buyer behaviour…
… then you may like what I show you in How To Start A Cult.
This is only for the good guys, though…
So if you're doing good and you've got a great product or service. And you're not a complete d-bag and are committed to serving your audience and creating something that has an impact, and that matters to your followers…
The book on this page will show you how to…
Simplify Your Marketing, Brand And Community Building By Learning The Way Of The Cult
Inside How To Start A Cult, I share with you the exact process I discovered for launching and growing a brand with a cult following that works with ANY business.
If you have not launched a brand, business or community yet, it will show you how to do so in 30 days or less.
If you already have a brand or business and you want to kickstart your growth, it will show you how to transform your existing audience into a cult-like following to help you grow like crazy.
If your business is struggling along and is also at the stage of needing to apply the paddles, it will help you turn it around and bring it back to life again.
Or if you have a community or group that is lifeless, limp and in need of an injection of action, you may have just stumbled across the last marketing book you'll ever need.
Plus, I'll reveal the method I use to turn cold readers and connections into super-evangelical followers who are desperate to get out there and share what you have with the world.
(Seriously, it's like having a VOLUNTEER sales team out on the road working while you sleep.)
But that's not the best part. I'll show you how to do all of this…
Attract 100s Of 'Perfect Fit' Clients, Turn Them Into Devoted Followers Who Love What You Do — And Do It All Without Burning Out Or Spending Thousands of $$$
Social Proof
New Cult Leaders Are Being Created Daily
"A great story as well as useful insight to creating a brand that is loved rather than just known"
"This is engaging and actually genuinely very funny to read. A complete contrast to all the tedious marketing self-help books out there."
"Thoroughly enjoyable and thought-provoking read. The suggested approach and strategy is well considered and clearly successful."
"I couldn't put this book down. Bloody brilliant!"
How (Accidentally) Starting A Cult Changed Everything For Me
Want to discover how to build a cult following for your business, brand or community? (So you never again need to worry about the competition turning their heads…)
Do you want to see how to stand out in a sea of dull, vanilla-ass options your ideal clients or customers are faced with every day? (They'll be relieved someone has finally given them something different as an option…)
Would you like to learn the method that attracts more of the right kind of followers, repels the people you absolutely do not want to work with and effortlessly builds trust so you become their next best friend?
Are you ready to start your own cult or transform your relationship with your current audience so you build a cult-like following?
Back in 2018, I was struggling to grow my marketing agency and was desperate for a new way to help me break through — both for myself and my clients.
The 'traditional' way of marketing and building a brand is a lot of work — as you may know.
At the same time I was growing my agency, I was also recording a podcast in my spare time with a friend.
Every week, we'd spend an hour or so chatting, and we'd release an episode.
Slowly but surely, it started to grow… but it was just a hobby, right?
As the years went on, we started to attract bigger guests, more opportunities, offers of presenting and speaking work, bigger sponsors…
… all the while having fun with our community, who bought our (admittedly) terrible merch consistently.
One day, someone asked me about how this community had grown and whether I would give a talk on the subject to other businesses.
Being a pro copywriter, I said yes and promptly gave it the most controversial title I could think of…
"How To Start A Cult"
Little did I know this opened the way for a realisation of a better way to grow a business and brand that was simpler, more fun, and ultimately more effective.
And it didn't even feel like work — which was the biggest surprise.
I reveal the full story in the book.
I also share how to do exactly what we did when we built our community and brand.
And the 7 key steps that I now apply to any business, brand, community or coaching business I work with to ensure they achieve cult-like status.
You, too, can unlock the path to a better way of building your brand or business.
Let's Recap Everything You're Getting For Less Than The Price Of A Fancy Coffee
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The complete How To Start A Cult book: instantly delivered in PDF and ePub so you can start reading on any device in the next 2 minutes.
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The full 7-Step CultBrand Method: the exact process behind a No.1 award-winning podcast and community, and the same one I've coached 1,000s of business owners to implement.
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The 30-day launch blueprint: how to start your cult following from absolute zero in less than 30 days (or resurrect a lifeless audience, group or community you already have).
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The 'Attract & Repel' messaging framework: how to pull in 'perfect fit' clients who f**king love you while the energy-draining nightmare clients quietly show themselves out.
✓
The Volunteer Sales Team method: how to turn cold readers into super-evangelical followers who recruit new buyers for you while you sleep.
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The Enemy Principle: how to pick the enemy your audience already hates so they rally around you (this is the step most brands are too scared to take).
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Practical exercises and real examples in every section: so you're not just reading another marketing book, you're building your cult as you go.
The Methods I Teach You In This Book Work Even If You Don't Want To Start A Cult Following
Look, I get it. All this talk about starting and growing cults and 'indoctrinating' followers may be a little too intense.
I mean, imagine what your team is going to say when you rock up and tell them…
"Hey, guys, new plan… we're going to start a cult!"
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You don't have to tell your team — and you don't have to build a fully-fledged cult following (if you don't want to — although I highly recommend it).
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The CultBrand Method reveals principles of human psychology, influence and persuasion that have worked for millennia.
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Wrap what you learn in a full-blown cult, or just apply a few of these principles to your brand or business — they will still work.
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When you choose to put EVERYTHING into action, you'll create something pretty special. But it's up to you.
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Take the principles you learn in How To Start A Cult and apply them — very soon you'll gain more visibility, attention, and attract more of the right clients and opportunities than you've ever done.
What Jody accomplishes in this book is nothing short of a true miracle.
Drink the Kool-Aid he is offering.
His humor ranges from dryly sublime to offensively sarcastic, and it is a masterclass in authenticity. I truly loved the experience of reading it, as well as the practical steps he outlines to build your own personal cult.
Easily the most engaging book I have read on marketing in the past 20 years.
Drink it all in. Then ask for seconds.
IT WORKS LIKE A CHARM
Verified Reader — Verified Purchase · August 10, 2024
I started a religious cult couple years back and this helped me improve and gathered more people into it. By targeting their emotional state.
I am joking about it — but this book is amazing!!!
Best Kept Secret Used By Most Successful Influencers!
Verified Reader — Verified Purchase · May 22, 2024
How to Start a Cult is an absolute game-changer! From the moment I began reading, I could immediately identify the strategies being used by today's most successful influencers.
This book is packed with insights that are the best-kept secrets in the speaking industry, employed by many to build thriving communities and generate income.
The author's approach is both practical and profound, making complex concepts accessible and actionable.
If you're looking to elevate your influence and create a loyal following, this book is an invaluable resource. Highly recommend!
Brilliant
Scott W. Kummer — Verified Purchase · March 6, 2022
This is absolutely spot on and brilliant.
All of the best advice about starting a small business with a cult following.
I've tried about half of these things already and they absolutely are effective.
First Step In Global Domination
Humble Player — Verified Purchase · December 24, 2021
Thrilled to have this book on hand as I begin my global marketing campaign. Next step is to come up with a marketable idea.
To be fair, when I click on the link instead of opening the book it opens a weather app on my phone — but it's unseasonably warm and sunny for December so imma give it 5 stars!
Gets To The Point Which I Love
Scheherazade Folley-Regusters — Verified Purchase · February 24, 2026
Great information that thankfully cuts through the fluff when it comes to attracting your audience and keeping them by you.
I can't wait to put these lessons into practice as I build my brand.
Let's Recap Everything You're Getting For Just $9.99
✓
The complete How To Start A Cult book: instantly delivered in PDF and ePub so you can start reading on any device in the next 2 minutes.
✓
The full 7-Step CultBrand Method: the exact process behind a No.1 award-winning podcast and community, and the same one I've coached 1,000s of business owners to implement.
✓
The 30-day launch blueprint: how to start your cult following from absolute zero in less than 30 days (or resurrect a lifeless audience, group or community you already have).
✓
The 'Attract & Repel' messaging framework: how to pull in 'perfect fit' clients who f**king love you while the energy-draining nightmare clients quietly show themselves out.
✓
The Volunteer Sales Team method: how to turn cold readers into super-evangelical followers who recruit new buyers for you while you sleep.
✓
The Enemy Principle: how to pick the enemy your audience already hates so they rally around you (this is the step most brands are too scared to take).
✓
Practical exercises and real examples in every section: so you're not just reading another marketing book, you're building your cult as you go.
